This remains a widely ignored and misunderstood concept for Pharmaceutical & Engineering companies, despite the prevalent trend of overseas expansion, mergers & acquisitions and Equity Financing.
Effective Market Positioning is crucial to successful GTM, overseas expansion, the pursuit of investments and merger & acquisition exercise.
*Based on a supplier looking to set-up an overseas presence and supply to the Pharma industry.
Encompass research and analysis of competition, industry regulations, governance, initial investments, cost of premises and resource planning for an effective FDI.
Ensuring conformity of corporate identity and guideline to the country and industry culture and perceptions of new market.
Identifying the various tiers of potential clients in target market.
Directions, Methodology and create partnerships to gain market access based on Prospecting
Sets the concept, approach and tone of communications for creating the ideal public image in tandem with Marketing Strategy.
Establish strategic partnerships within the target market to accelerate business development.
Adaptation works to embed organization into the new environment.
Set-up the right communications channels for Marketing & PR according to new market’s preference.
Incorporation based on local requirement and due diligence on governance and best arrangements for our client.
Negotiate and find the right location for operations through out network of commercial realtors.
Engage in the right EXPO for market entry or exposure.
Find the right stage to further your business, product and service edge through our network.
Execution of marketing in the right channels for your business.
Execution of Public Relations work, including Press Release and content publishing to selected channels.
We propose the necessary certifications according to market requirement and as part of the overall positioning strategy.
