The right positioning & effective communications strategy supports GROWTH initiatives in multitudinal ways.
MARKET POSITIONING
VISIBILITY. ACCOUNTABILITY. BRAND VALUE
This remains a widely ignored and misunderstood concept for Pharmaceutical & Engineering companies, despite the prevalent trend of overseas expansion, mergers & acquisitions and Equity Financing.
Effective Market Positioning is crucial to successful GTM, overseas expansion, the pursuit of investments and merger & acquisition exercise.
WHAT WE ACHIEVE FOR CLIENTS
- Visible and audible presence in current and new market
- Acceptance & Corporate Brand Equity in current and new market
- Differentiation in a competitive environment
- Regulatory & Standards Compliance in current and new market
- Expedite Growth through local partnerships & leads generation
- Elevate company value and bridge Investor relations
EXPLORE OUR CONSULTANCY SERVICES
THE KEY
TO UNLOCK YOUR STRATEGIC COMMERCIAL INTEREST
Localization
Public Relations
Regulatory Compliance
Sustainability Program
WHAT IS INVOLVED?
* Based on a supplier looking to set-up an overseas presence and supply to the Pharma industry.
Strategy
Target Market Analysis
Encompass research and analysis of competition, industry regulations, governance, initial investments, cost of premises and resource planning for an effective FDI.
Corporate Identity Review
Ensuring conformity of corporate identity and guideline to the country and industry culture and perceptions of new market.
Prospecting
Identifying the various tiers of potential clients in target market.
Sales & Marketing Strategy
Directions, Methodology and create partnerships to gain market access based on Prospecting
Public Relations Directions & Tone
Sets the concept, approach and tone of communications for creating the ideal public image in tandem with Marketing Strategy.
Implement
Partnerships
Establish strategic partnerships within new market to forward business development.
Localization
Adaptation works to embed organization into the new environment.
Communications Channel
Set-up the right communications channels for Marketing & PR according to new market’s preference.
Incorporation
Incorporation based on local requirement and due diligence on governance and best arrangements for our client.
Premises
Negotiate and find the right location for operations through out network of commercial realtors.
Execute
Tradeshow & Exhibition
Engage in the right EXPO for market entry or exposure.
Presentations & Demos
Find the right stage to further your business, product and service edge through our network.
B2B Digital Marketing
Execution of marketing in the right channels for your business.
Public Relations
Execution of Public Relations work, including Press Release and content publishing to selected channels.
Certifications & Compliance
We propose the necessary certifications according to market requirement and as part of the overall positioning strategy.
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Our Sustainability Message
Pharmabot consult and execute with conscious reference to the Global Media Sustainability Framework.
We endeavor to collectively adhere to sustainable practices and make transparent reporting with our client throughout the journey of our consultancy.
